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A Shopify platform built to bring a standout yoga product to customers worldwide, online and in person.
BeeSolver built and customised a direct-to-consumer Shopify platform for a yoga and wellness brand offering a specialised, handwoven product for hot yoga. The ecommerce experience supports international customers with local-currency pricing and familiar payment options, while Shopify POS connects in-person sales at studio events with the online sales operation.
Our client developed a specialised yoga product for hot and heated yoga, handwoven by artisans in India. Sales relied primarily on third-party marketplaces and in-person studio events, limiting the brand's control over product storytelling, customer relationships, and the overall buying experience.
We used Shopify to support the product catalogue, online checkout, customer accounts, and store management without requiring the client to maintain its own commerce infrastructure.
We structured the storefront around the product's benefits, incorporating lifestyle imagery, demonstrations, and customer reviews to help shoppers understand its value before purchasing.
We configured the ecommerce experience to support multi-currency pricing and relevant payment methods, helping international customers navigate the purchase process more comfortably.
Shopify POS supports in-person transactions alongside the online sales channel, allowing product and inventory management to be coordinated within the same Shopify setup.
Shopify provides an integrated foundation for ecommerce operations, including product management, checkout, customer accounts, and supported point-of-sale capabilities. For a direct-to-consumer wellness brand, this helps simplify commerce management while leaving room to develop the brand experience, international sales, and partner programmes.
Ecommerce management, product catalogue, customer accounts, and checkout.
In-person transactions and point-of-sale operations.
International selling and supported market-specific pricing.
Supported payment options, subject to configuration and availability.
Storefront layout, responsive design, and product presentation.
Problem
Shoppers may be accustomed to conventional alternatives and need clear reasons to consider a different product. Without effective product education, its benefits can be difficult to understand from a product listing alone.
Our Approach
We structured the product experience around benefit-focused messaging, demonstration content, and customer reviews to help visitors understand the product's features and intended use.
Problem
Unfamiliar currencies and unavailable payment methods can make international purchases more difficult and may contribute to abandoned checkouts.
Our Approach
We configured supported international selling and payment capabilities to make pricing and checkout more relevant to customers in eligible markets. Available currencies and payment methods depend on store configuration, provider support, and customer location.
Problem
Managing event sales separately from online orders can create stock discrepancies and complicate sales reporting.
Our Approach
Shopify POS connects eligible in-person transactions with the broader Shopify commerce setup, helping coordinate inventory and reporting across sales channels.
Problem
Yoga instructors and studios can introduce specialised products to relevant audiences, but informal partnerships may lack a consistent process for enquiries and participation.
Our Approach
Dedicated dealer, ambassador, and instructor-discount pages provide clear entry points for potential partners to learn about opportunities and express their interest.
Milestones from the delivered platform.
Shopify commerce setup
Both channels feed the same Shopify setup, so products, inventory and orders are managed in one place. Illustrative overview of the sales channels.
BeeSolver builds Shopify stores that tell your product's story, sell worldwide and connect online and in-person sales. Tell us about your brand and we'll show you how we'd build it.
